Phnom Penh , Cambodia: Amret, one of Cambodia’s leading financial institutions with more than 35 years of experience, has won the “Cambodia Business Product Innovation of the Year – Financial Services” award at the Asian Innovation Excellence Awards 2026 for its Smart Kid Savings Account, “Khmeng Chhlat.” Organized by Asian Business Review, a leading financial business publication in Asia, the award recognizes innovative products and initiatives that deliver meaningful impact across the region.

This award recognizes the innovation and value of “Khmeng Chhlat” -Smart Kid Savings Account in addressing the needs of Cambodian families. By promoting saving habits and financial planning for education, the account helps parents better prepare for their children’s future, strengthen household resilience, and create opportunities for the next generation of young people.

“Khmeng Chhlat” account is a joint savings account for parents and their children. It encourages regular saving with high interest rate, allowing customers to start saving from as little as KHR 1,500 per day, or more than KHR 4,500 per month. During the savings period, customers receive life insurance protection of up to US$4,000 in the event of death or loss of the ability to continue working. It also integrates merit-driven academic rewards. Children of account holders who complete Grade 12 (high school) achieve an outstanding grade will receive cash bonuses up to US$1,000 upon graduation. By bringing together flexible deposits,​ high-interest rate, complimentary insurance, and academic incentives, the quadruple-benefit Product Model transforms everyday savings into a long-term investment in human capital and upward mobility.

The award also reflects Amret’s commitment to providing meaningful financial solutions and contributing to a better future for Cambodian families and society.

Saving money and financial planning to support children’s education, particularly at the higher-education level, is a challenge for many Cambodian families, especially those living in rural areas and those with low incomes. This is due to limited financial literacy, as well as restricted access to formal financial services and insurance. These factors can make it difficult for some families to manage their budgets, save regularly, and prepare financially for their children’s future.

To help address these challenges, and as part of its Corporate Social Responsibility initiatives focused on Education, Amret launched “Khmeng Chhlat” product in 2020. The account aims to help raise awareness of the importance of financial planning from childhood, encourage the development of long-term saving habits, and support customers in planning financially for their children’s higher education.

“Khmeng Chhlat” account is more than a savings product. It transforms families’ small, regular savings into a long-term investment in their children’s education and future. Over the past six years, Amret has been proud to support Cambodian families, particularly women customers, in planning for their children’s financial and educational needs. Through the account, parents can build consistent saving habits, set aside funds for higher education, and gain greater peace of mind as they prepare for their children’s future.

About Amret

Amret has operated in Cambodia for more than 35 years, providing responsible financial services to communities and businesses across the country. Today, Amret serves nearly one million customers through a network of 150 branches across Cambodia, supported by more than 4,700 employees.  As of September 2026, Amret had total assets of more than US$2 billion and deposits exceeding US$ 1.5 billion and a loan portfolio of more than US$ 1.7 billion. In 2025, Amret was ranked among the 7^th highest taxpayers and was awarded a Gold Tax Compliance Certificate by the General Department of Taxation. Amret also holds Gold-Level Client Protection Certification awarded by MFR, a global rating agency.