About Amret Microfinance
Amret is a leading micro-finance institution in Cambodia with strong support and belief from national and international institutions and its clients. In responding to the demand of various micro-finance services, Amret has developed many kinds of financial products and service, especially small scale loan for people in the rural areas and medium scale loan for small and medium enterprises. Moreover, Amret has developed other product and services such as: Deposit products and Inter Branch Money Transfer (Local Money Transfer) product in order to meet the need of people in cities and rural areas as well as provinces and capital of Cambodia.
Amret uses two brands: One was Amret Khmer Logo and other one was Amret English Logo which use in the communication with two kinds of target audiences (1)- Clients and (2)- Donors, Creditors, Investors, Shareholders, Board of Directors, Armret's employees, NGOs and Authorities. These two brands have totally the same meanings and identity: "Amret" in Khmer means "Long life, Immortality or magical water", and traditionally means "Improvement and Prosperity"Please see the meaning and slogan of Amret as follows:
"With you, for you" – shows the value and close communication between "Amret" and Clients by providing them permanently with our services in order to improve their livings. Smiling shape joining from the end of letter "T" of the word "Amret" - shows the communication between the success or happiness of the clients and the financial services of Microfinance Institution "Amret".
The Meanings of colors of the brand:
Green: means freshness of the clients when using the services of "Amret"
Gold: means brilliant achievements of the clients from their investments.